How are Magentine’s seminars different from others offered in the market?
Most trainings on the market are offered by consultants with little real life experience of actual investigations. The methodologies we teach have been battle-hardened on hundreds of projects over 17 years. They work!
How are your workshops conducted?
We do workshops with small groups of participants (usually 6 or 8). We work on specific business questions of participants. Since these questions can be confidential, it is preferable if the training is done in-house with participants all belonging to the same company. The participants perform the analysis exactly as it should be done in real life. After a time of personal thinking, ideas are shared with the group, and then the trainer provides further guidance. This kind of work is extremely practical and is greatly appreciated by participants. After the workshop, participants leave with precise directions for addressing their specific problem.
Where do you perform your trainings?
Our trainings are mostly delivered in-house at our clients’ locations. This can be anywhere in the world. The trainings can be delivered in 4 languages: English, French, Spanish and Portuguese.
Who is Magentine?
Magentine is a company created by Yves-Michel Marti. It specializes in Competitive Intelligence. It provides training, consulting and investigation services to its clients.